Joined: 01 Jul 2019
|Journalist Henk van Ess has caused a flurry of excitement on blogs and forums. In his blog he revealed that Google uses teams of humans all over the world to evaluate the accuracy of Google's search results.
These "international agents" , who are paid $10 to $20 an hour, were recruited mainly through universities. They're paid to check search results at Google every day.
Don't be distracted by the debate over whether Google should be doing this.
Of course it should. It's just a form of quality control.
Google can use the evaluators' findings to tweak its algorithms and reduce search engine spam.
Spam Recognition Guide
What affiliates need to pay careful attention to is Google's "Spam Recognition Guide for Raters", which Henk revealed.
If you're a "thin affiliate," beware.
Although the report is a year old , about 80% of its contents are still being used by Google's evaluators, Henk says.
The confidential document gives us an unvarnished look at Google's attitude to affiliates.
If you're using any of the "manipulative techniques" Google describes, this report will probably encourage you to take a hard look at your website.
I hope you're not silly enough to be using hidden links or hidden text. Not surprisingly, Google teaches its "raters" how to detect them.
PPC revenue earners under fire
Are you creating pages without much content with the aim of collecting pay-per-click (PPC) revenue? Google's raters are taught to mark such pages as "Offensive" , and gives examples.
Google secret guidelines spend some time discussing different ways in which some affiliates display results from pay-per-click search engines, so if you're doing that, you'll definitely want to study this report carefully.
Are you displaying ads disguised as search engine results? Google finds them offensive.
Are you adding a feed to your site with the aim of earning PPC revenue? That's "offensive", too.
"We differentiate between affiliates that produce extra service , value, or content, and those that simply are duplicates of other sites, set up to boost traffic to other sites and earn a commission for it. The former ones are not Offensive and should be rated on the merits to the query. The latter ones are Offensive...
"Thin affiliate doorways are sites that usher people to a number of Affiliate programs , earning a commission for doing so, while providing little or no value-added content or service to the user. A site certainly has the right to try to earn income;
we're attempting to identify sites that do nothing but act as a commission-earning middleman."
Affiliate networks seen as warning signs
To Google, affiliate links such as , and - on the page or in redirects - "strongly suggest" that the site is a thin affiliate.
Are you using an affiliate datafeed? To Google , that's another warning sign.
However, if you offer a comparison of prices between different online merchants, you're OK, you're not a thin affiliate.
Google provides an incredibly tough guideline , which hundreds of thousands of affiliate sites fail to meet.
"Do not call a page affiliate spam when an affiliation is only incidental to the message and purpose of a website. To determine whether participation in affiliate programs is central or incidental to the site's existence, ask yourself this question: Would this site remain a coherent whole if the pages leading to the affiliate (merchant) were taken away?"
That probably counts out most affiliate sites.
In summary, if you want to be friends with Google, make sure you provide extra value or content.
I've quoted only parts of the report. Any serious affiliate will want to study the whole thing carefully.
You can read the full report on Henk's blog here...
Note: A Google employee broke a non-disclosure agreement by revealing this report. I don't know how long it will stay online. You may want to do what I did - save a copy of it on your hard drive.
Now we know what Google really thinks of affiliates. You've been warned.
ABOUT THE AUTHOR
Allan Gardyne has been earning a very good living from affiliate programs since 1998. Learn from an affiliate veteran. Get his FREE newsletter...
How to Keep Your Email Content Fresh Marketing Articles | January 29 , 2010
Does this sound familiar to you? You?re staring at a beautifully designed email template for your promotion or e-newsletter, but you have no idea what content to put into it. It may make you feel be...
Does this sound familiar to you? You?re staring at a beautifully designed email template for your promotion or e-newsletter, but you have no idea what content to put into it. It may make you feel better to know that you?re not the only marketing or business person with this conundrum.
Here are three ways to hunt down fresh content for your promotional emails and e-newsletters.
Ask Your Customers and Vendors
The most logical place to start is with the people that read your emails and e-newsletters. You can straight out ask them what they want to see, what topics interest them or what information they are looking for. You can also play detective and figure out what story topics and issues are hot by tracking click-through rates for the links in your emails and e-newsletters.
Be the Information Resource
Rather than create your own content , you can also be the resource or expert people turn to when they need industry information. You?re out there reading blogs and articles so make a comment on what you?re reading and then provide the link to the original post or.