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Global Video Surveillance Marke
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PostPosted: 10 Sep 2019 09:13:09    Post subject:  Global Video Surveillance Marke
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Design does matter Marketing Articles | June 8
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, 2005
The idea that good design can improve how people perceive your business has long been a part of a designer?s sales tools.



They try to convince you that by improving your image, maybe creating a new logo or changing the way you communicate with your customers you can somehow improve sales and improve your bottom line. But are they right?
Over the years many companies have been sceptical about these claims because of a lack of concrete evidence. Designers struggle to back up their claims with written evidence and so this argument for good design often falls down at the first hurdle.


Companies fail to understand why they should invest time and money in improving their visual identity if there is no tangible result.
However, last year The Design Council released the results of a groundbreaking study on the link between the use of design and financial performance. The study published in March 2004 finally recognised the direct relationship between effective use of design and financial performance.


The study looked at 166 design-led UK quoted companies over a period of ten years from 1994 to 2003. A group of 63 companies were recognised as effective users of design. This was based on the fact that they consistently appeared in the listings at various design award schemes.


The study reveals these 63 companies outperformed both the FTSE All Share and FTSE 100 indices by around 200% between 1994 and 2003.
The Design Council is a professional body which supports the work of the UK design industry. It works to demonstrate and promote the vital role of design within business and the wider UK economy.

A recent study by the Design Council
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, Design in Britain 2004-05, based on an annual business survey of 1,500 companies of all sizes and sectors
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, shows companies using design to innovate and stand out are growing faster than their competitors are.

According to the in-depth research, a third of the UK's fastest growing companies see design as integral to their business, while only 11 per cent of businesses with a decreasing turnover have this view.

The figures confirm the impact of design across sales
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, profits, quality, share price
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, market share and competitiveness.

Using design throughout your business ultimately boosts the bottom line by helping you create better products and services that compete on value rather than price.

Article Tags: Design Council


The term Joint venture derives its origin from two different words i.e. joint which means combined and venture which means undertaking a risk. So, in a laymanís language, it means undertaking a risky task or business together. Coming to the technical meaning of joint venture that is used in the corporate world
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, JV means an incorporated contractual business agreement between two or more parties that has been formed by contribution of equity by the parties. This is a kind of contract arrangement. In a JV agreement, the parties not only bear the risks together but they share the profits also. Generally, joint venture agreements are for a finite period of time. Anyone (legal person as well as natural person) can be a party to a JV agreement for e.g. individuals
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, government, private companies. There are various types of joint venture agreements for e.g. joint venture can be for a specific goal or joint venture for a specific time period. Also, a joint venture agreement can be entered into in any form for e.g. in the form of a LLP or partnerships etc with the requirement being there should be two or more than two parties to the agreement.


The joint venture agreement which is entered into for a specific purpose is generally referred to as consortium. The best example of this of this can be the consortium formed by upstream oil companies at the time of bidding sessions of NELP. There are various reasons for a company to prefer a joint venture agreement before going for undertaking big projects. JVs are generally entered into for high profit and high risk businesses. For e.g. going for exploration of an oil block obtained after bidding involves a lots of capital investment as well as latest technological know high and there is always a high risk of not getting oil in the block and income from the block starts only after oil is discovered in the block otherwise all the losses have to be borne by the investor alone. Therefore before bidding for the block
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, several oil companies form a consortium and sign a memorandum of understanding and then together go for final bidding. Another reason for entering into a joint venture agreement is FDI. In 1991, Indian economy was liberalized and foreign investment was allowed and now in most of the sectors foreign investment up to 100% is allowed except some sectors where it is not at all allowed (nuclear sector, agriculture sector) or where prior permission from govt. is required. In such a situation although fiscal incentives succeeded to attract foreign players to the domestic market but their unawareness about the regulatory and policy framework of India compelled them to enter into JVs with Domestic players for a better understanding of the domestic market as well as structural and regulatory framework of the country. This also benefitted them as they did not have to struggle much for the customers as the customers of the domestic players automatically became their customers.


Below are some of the advantages and disadvantages of the JV agreement system:


Global Video Surveillance Market Report: 2016 Examined in New Market Research Report Technology Articles | February 18
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, 2016

"The Report Global Video Surveillance Market Report: 2016 Editio.
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PostPosted: 10 Sep 2019 09:13:09    Post subject: Adv





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